御私藏品牌故事:
珍奶魔術師-御私藏Cozy Tea Loft讓世界看見台灣珍奶文化
台灣在地品牌,「御私藏 Cozy Tea Loft」,8年前從台南市發跡,秉持職人精神,基於對珍珠奶茶的熱愛,不斷對商品進行創新與升級,呈現出多樣多變的精緻茶飲,期待深耕台灣,放眼國際,在全世界推動台灣的珍奶文化。深諳創新求變是市場不敗的競爭法則,洞悉潮流趨勢與脈動,飲品研發秉持著(獨特/創新/引領)這3個元素,不斷推出帶動討論話題的獨創飲品和銷售方式,抓住消費者的目光及味蕾.
Cozy Tea Loft 進軍國際
邁向國際是Cozy Tea的初衷,2019年日本人來台喝過御私藏的火焰御丸奶後,就主動提出計畫洽談合作事宜,旋即在日本大阪開設香里園門市,隔年又在日本東京開設第二家店;今年,御私藏更越洋插旗美國西岸聖荷西,並在美國東岸紐澤西成立總部,強化御私藏的國際佈局。面對未來,御私藏Cozy Tea Loft將持續以「好茶+好文化」的企業精神,推廣手搖飲珍珠奶茶創新多變的特色,用台灣珍珠奶茶讓世界認識台灣。
御私藏-Cozy Tea Loft 不私藏的幸福好味
日常的幸福源自不私藏的單純美味猶如飲茶時珍聚家人朋友的每個時刻,幸福的感覺油然而生,就是種串起人與人情感的媒介,御私藏將台灣嚴選天然茶葉,以及健康美味的當地食材單純地融入茶品,現泡出幸福單純茶品,提供多元舒適的味覺享受.與多變的飲品.
御私藏-Cozy Tea Loft精神
COZY意指舒適,我們藉由創造舒暢靜謐的空間展現自由與愜意的生活方式,在全球化經營中,讓世界任何角落的人,不論身處何地都能舒適地好好品上一杯台灣珍珠奶茶.
Cozy Tea擁有海外經營以及多個國家原料供應的相關經驗.也積極尋找熱情,且具備相同理念合作夥伴.進行品牌代理合作.
Cozy Tea Loft’s brand story:
Bubble tea magician - Cozy Tea Loft lets the world see Taiwan’s bubble tea culture
“Cozy Tea Loft”, a local brand of Taiwan, originated from Tainan City 8 years ago. With professionalism and the passion for bubble milk tea, we constantly innovate and upgrade our products, producing a variety of exquisite tea beverages. We hope to establish ourselves in Taiwan and promote Taiwan’s bubble milk tea culture to the world. We understand that innovation and change signifies an unbeatable principle to stay competitive in the market, and that we have to grasp the trends and pulses. We base our research and development of beverages on 3 elements (unique/innovative/trendsetting), and continuously launch unique beverages and employ sales methods that will drive discussions, catch the public’s attention, and satisfy consumers’ taste buds.
Cozy Tea Loft goes global
Going global is the original goal of Cozy Tea. In 2019, the Japanese visited Taiwan, and after trying Cozy Tea’s Fire Bubble Tea, they proposed a cooperation plan, and soon set up the Korien branch in Osaka, Japan, followed by a second shop in Tokyo, Japan in 2020. This year, Cozy Tea strengthened its international establishment by setting up a branch in the US (San Jose), and its headquarters in New Jersey. In the future, Cozy Tea Loft will continue to promote the innovative and ever-changing features of its hand-shaken bubble tea based on the corporate spirit of “Good Tea + Good Culture,” and introduce Taiwan to the world through Taiwan’s bubble tea.
Cozy Tea Loft, generously sharing the taste of happiness
Everyday happiness comes from generously sharing simple tastiness, just like happiness arising spontaneously when we are enjoying tea with our beloved family and friends, where tea is the medium that connects all of us. Cozy Tea uses select natural tea leaves of Taiwan and adds healthful and delicious local ingredients to create various tea beverages, offering simple happiness with diverse tastes of comfort and enjoyment.
Spirit of Cozy Tea Loft
COZY means “easy and comfortable.” By creating a relaxing and serene space, we aim to provide a free and comfortable lifestyle. With our global operations, people throughout the world are able to leisurely enjoy a nice glass of Taiwan’s bubble tea.
Cozy Tea has experience in overseas operations and cooperating with numerous overseas raw material suppliers. We also actively seek passionate partners who share our philosophies to work with us in distributing our brand.